Lowrance has been at the forefront of marine electronics since it created the first consumer sonar device in 1957 -- The Little Green Box. Throughout the years, Lowrance has consistently aimed to innovate and enhance performance to assist anglers in finding and catching more fish.
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Following the debut of the first High Definition System (HDS) Multifunction Display in 2008, Lowrance has introduced a remarkable array of new products and features that have transformed marine electronics. These advancements include StructureScan® HD with SideScan and DownScan Imaging™ for picture-like views, Broadband Sonar, Trackback™ for reviewing live sonar history, low-power and high-definition Broadband 4G Radar for navigation in all conditions, StructureMap for creating custom map data, and a variety of fresh and saltwater mapping products.
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1-2 weeks delivery time The Lowrance Elite FS 10 with Active Imaging 3-in-1 Transducer Fish Finder delivers an enhanced fishing experience with its powerful sonar technology and included transducer. It features Active Imaging™ 3-in-1 sonar for detailed fish and structure identification, FishReveal™ to see fish more clearly, and ActiveTarget™ Live Sonar for tracking fish behavior in real-time. Additionally, it offers comprehensive chart options, including compatibility with C-MAP and Navionics. |
$ 3,164.74
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1-2 weeks delivery time The Lowrance Elite FS 12 Fish Finder Without Transducer offers an affordable, powerful solution for anglers, featuring high-resolution sonar for better fish detection and a user-friendly interface. Key features include ActiveTarget™ 2 Live Sonar for real-time fish tracking, Active Imaging HD sonar for refined structure and cover detection, and FishReveal™ for easier fish identification. It also supports a wide range of charting options, such as C-MAP and Navionics, for more personalized navigation. |
$ 4,002.96
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1-2 weeks delivery time The Lowrance Elite FS 12 with Active Imaging 3-in-1 Transducer Fish Finder builds on the Elite FS 12, now with an included transducer for enhanced sonar performance. It integrates ActiveTarget™ 2 Live Sonar for real-time tracking, advanced Active Imaging with CHIRP, SideScan, and DownScan for detailed clarity, and FishReveal™ for better fish and structure distinction. This system also supports a variety of charting and mapping options, including C-MAP and Navionics. |
$ 4,282.37
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1-2 weeks delivery time The Trolling Motor Recon FW48 is tailored for freshwater use, providing powerful performance with a brushless engine and efficient thrust options. Its robust design ensures durability, making it an ideal companion for boating adventures. |
$ 6,865.43
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1-2 weeks delivery time The Trolling Motor Recon FW54 delivers exceptional performance for freshwater fishing, featuring a brushless engine and reliable thrust capabilities. Its durable construction and efficient power options make it suitable for serious anglers. |
$ 7,048.73
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1-2 weeks delivery time The Trolling Motor Recon FW60 is an innovative electric steer trolling motor optimized for freshwater, featuring autopilot capabilities and wireless steering options. Its waterproof design and compatibility with sonar technology enhance its usability for anglers. |
$ 7,233.03
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1-2 weeks delivery time The Trolling Motor Recon FW72 is a powerful freshwater motor from Lowrance, offering exceptional performance with a brushless engine, thrust ranging from 90 to 115 lbs, and a voltage of 24-36V. |
$ 7,748.05
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1-2 weeks delivery time The Trolling Motor Recon SW54 is designed for saltwater use, ensuring durability and high efficiency with a brushless engine and thrust ranging from 90 to 115 lbs, also operating at 24-36V. |
$ 7,552.92
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1-2 weeks delivery time The Trolling Motor Recon SW60 is an advanced saltwater motor that provides exceptional thrust from 97 to 120 lbs, featuring a length of 152 cm and operating at 24-36V. |
$ 7,735.45
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1-2 weeks delivery time The Trolling Motor Recon SW72 delivers unmatched performance for saltwater adventures with a brushless engine, thrust between 90 to 115 lbs, and dimensions matching its freshwater counterpart. |
$ 7,919.74
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1-2 weeks delivery time The Lowrance Trolling Motor Prop Hardware Kit provides all necessary mounting hardware to properly install a Recon™ or Ghost® propeller on your trolling motor, ensuring a secure and reliable setup for consistent performance in any fishing condition. |
$ 15.69
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1-2 weeks delivery time The Lowrance Elite FS 7 Fishfinder offers a user-friendly 7-inch touchscreen with ActiveTarget™ Live Sonar and Active Imaging™ 3-in-1 technology, including CHIRP, SideScan, and DownScan Imaging. FishReveal helps identify fish clearly, and it supports multiple chart options with NMEA 2000, Ethernet, and wireless connectivity. |
$ 1,744.55
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1-2 weeks delivery time The Lowrance Elite FS 9 Fishfinder delivers powerful sonar on a 9-inch ultra-bright touchscreen, supporting advanced connectivity and precise GPS navigation. It integrates wireless, Ethernet, and NMEA 2000 networks, works with multiple chart systems, and offers high visibility in demanding marine environments. |
$ 1,919.18
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1-2 weeks delivery time The Lowrance Elite FS 7 with HDI Transducer is a versatile 7-inch fishfinder providing ActiveTarget® 2 Live Sonar and Active Imaging™ HD for clear real-time underwater imaging, wide chart support, and integrated GPS for reliable positioning in all conditions. |
$ 1,569.92
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1-2 weeks delivery time The Lowrance Elite FS 7 without transducer is a 7-inch touchscreen fishfinder and chartplotter offering full compatibility with Lowrance sonar systems and advanced charting, ideal for users who want to customize their sonar setup or use their existing transducers. |
$ 1,482.60
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1-2 weeks delivery time The Lowrance Elite FS 9 without transducer provides a large display and advanced fishfinding performance with support for ActiveTarget® 2 Live Sonar, Active Imaging™ HD, extensive chart compatibility, and precise GPS positioning. |
$ 1,657.23
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1-2 weeks delivery time The Lowrance Trolling Motor Propeller Shaft Anode Kit protects compatible trolling motors from corrosion in saltwater and brackish environments by acting as a sacrificial anode mounted over the propeller nut. |
$ 40.14
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1-2 weeks delivery time The Lowrance ActiveTarget 2 system delivers high-resolution, real-time imaging with Forward, Down, and Scout views, allowing anglers to see fish reacting to lures. It is compatible with HDS LIVE, HDS Carbon, and Elite FS systems, offering optional multiple-view functionality with a second transducer. |
$ 3,316.21
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What are the key features of the Lowrance HDS Pro series and how does it enhance the fishing experience?
The Lowrance HDS Pro series enhances the fishing experience with key features such as ActiveTarget® 2 live sonar, which gives you the highest resolution and clearest live views of fish and structure. This technology allows you to watch fish react to your lure in real-time, combining high-definition Active Imaging™ HD to quickly find the best fishing areas. With the integration of Lowrance marine electronics, including C-MAP® and advanced control equipment, you can see more and catch more fish, making your time on the water more productive and enjoyable.
Explore how this system fits into a full-featured Marine Navigation System for optimized performance on every trip.
What are the primary functions of the Lowrance ActiveTarget live sonar, and how does it enhance fishing accuracy?
The primary function of the Lowrance ActiveTarget live sonar is to provide the highest resolution, real-time views of fish and underwater structures. ActiveTarget® 2 gives you the clearest live images, helping anglers troll and scout with greater accuracy, enhancing their fishing experience and improving catch rates. This advanced technology is designed to meet the outdoor needs of every boat, delivering the quality and performance anglers have come to expect from Lowrance.
In what ways does the ActiveTarget technology improve fishing accuracy and efficiency?
The ActiveTarget technology improves fishing accuracy and efficiency by providing the highest resolution live views of fish and structure. This advanced feature allows you to get real-time feedback on fish movements and reactions to your lure, giving you the widest range of insights to make immediate adjustments. With ActiveTarget, you can effectively scout fishing areas and increase your chances of a successful catch, making it one of the best tools ever for anglers.