If you're a fishing enthusiast or rely on your boat for work, the rumor mill might have you worried: Is Motorguide going out of business? The short answer is no—at least not as of now. While the trolling motor industry has seen shifts in recent years, Motorguide remains a key player, though some changes have sparked concern among loyal customers.
In this article, we’ll break down the facts, separate speculation from reality, and explain why you shouldn’t panic—but also why staying informed matters. Whether you own a Motorguide motor or are simply curious about the brand’s future, here’s what’s really happening behind the scenes.
Current Status of Motorguide Brand
Motorguide isn’t going anywhere—at least for now. While rumors swirl, the brand remains active under its parent company, Brunswick, continuing to produce reliable trolling motors. Some anglers have noticed changes in availability, but dealers still stock both new and refurbished models. Rest assured, if you love your Motorguide, support and parts remain accessible while the brand adapts to market shifts.
Recent Developments in Motorguide's Operations
Motorguide has been quietly streamlining operations, focusing on their core strengths while adapting to a changing market. Recent moves show Brunswick's strategic reshuffling of production, prioritizing high-demand saltwater and advanced freshwater models that anglers trust.
While some legacy products have been discontinued, this refinement allows better support for their remaining lineup—good news for long-term parts availability.
The brand's increased collaboration with Mercury Marine (another Brunswick division) hints at exciting future innovations while maintaining their reputation for durability that made them famous.
Motorguide's Position Under Mercury Marine
Motorguide operates as a subsidiary of Mercury Marine, a division of the Brunswick Corporation, specializing in freshwater trolling motors. The brand benefits from Mercury's extensive marine engineering expertise and global distribution network while maintaining its distinct product identity. Under Mercury Marine, Motorguide has continued innovating with GPS-enabled trolling systems like the Xi5 and Terrova series. This strategic positioning allows Motorguide to leverage Mercury's resources while competing directly with Minn Kota in the trolling motor market.
Market Presence Compared to Minn Kota and Lowrance
MotorGuide continues building on the strong legacy of its iconic trolling motor lineup, with the motorguide xi5 and motorguide xi3 holding their own against Lowrance and Simrad brands under Navico. While these cable-steer trolling motors may lack some high-tech features, they supply customers with service parts and service contracts that keep loyal anglers coming back season after season.
Competitive Positioning:
- Product Range: motorguide xi5 (GPS) and xi3 (basic) vs. Lowrance and Simrad's integrated systems
- Technology: Traditional cable-steer trolling motor reliability vs. competitors' digital interfaces
- Support: motorguides backed by comprehensive service contracts and parts availability
- Heritage: Iconic trolling motor status maintains loyal following
- Future: Building on the strong legacy while modernizing features
Analyzing Motorguide's Product Line
Motorguide’s product line remains strong, offering trusted trolling motors for every angler’s needs. Their freshwater models, like the Xi3, deliver smooth, quiet performance for lakes and rivers, while their saltwater series, including the rugged Bulldog, stands up to harsh coastal conditions. Though some fans miss discontinued models, the brand continues to innovate with features like GPS anchoring and wireless control. Whether you’re a weekend fisherman or a seasoned pro, Motorguide still has options to keep you on the water—and competitive in today’s market.
Overview of Current Trolling Motor Models (Xi3, Xi5)
Motorguide's current trolling motor lineup showcases their commitment to reliable performance with the fan-favorite Xi3 and feature-packed Xi5 models leading the charge. These electric trolling motors deliver tournament-ready precision, with the Xi5's advanced GPS anchor lock and wireless foot pedal proving particularly popular among serious anglers.
Current Model Specifications:
- Xi3 Series: Offers 45-80 lbs thrust with basic anchor lock (cable-steer models available)
- Xi5 GPS Model: 54-105 lbs thrust with spot lock technology and wireless control
- Voltage Options: Both models available in 24V and 36V configurations
- Shaft Lengths: 45"-60" options to accommodate different boat sizes
- Deployment: Quick-release bracket for easy stow and deploy functionality
Freshwater vs. Saltwater Trolling Motor Offerings
| Feature | Freshwater Trolling Motors | Saltwater Trolling Motors |
|---|---|---|
| Corrosion Resistance | Standard coatings for freshwater use | Heavy-duty corrosion protection (stainless steel, anodized aluminum, and sealed components) |
| Thrust Power | 30-80 lbs (ideal for lakes & rivers) | 55-105+ lbs (stronger thrust for currents & waves) |
| Motor Construction | Basic waterproofing | Fully sealed against saltwater intrusion |
| Propeller Design | Standard plastic/composite props | Stainless steel or reinforced composite (resists corrosion & wear) |
| Voltage Options | 12V, 24V, 36V | 24V, 36V, 48V (higher voltage for extended saltwater use) |
| Best For | Lakes, rivers, small boats | Coastal fishing, offshore, brackish water |
| Popular Models | Xi3, X3, Lazer II | Tour Saltwater, Bulldog Saltwater |
| Warranty Coverage | Standard warranty (1-3 years) | Extended protection (often longer coverage for saltwater models) |
Innovations in Recent Motorguide Motors
Motorguide has been making waves with exciting new innovations in their recent trolling motor offerings, delivering cutting-edge fishing experiences that anglers love. The brand is especially excited about the upcoming models that will take electric trolling to new heights, ensuring their motors work flawlessly across all fishing styles while maintaining easy stow and deploy functionality.
Key Innovations in Recent Models:
- Enhanced spot-lock technology for precision anchoring
- Improved wireless connectivity for seamless control
- Upgraded brushless motors offering quiet operation and efficiency
- Durable new designs that go for services less frequently
- Intuitive foot pedal systems for better user experience
Industry Competition and Market Trends
Motorguide faces fierce competition from brands like Minn Kota, but they're holding their ground by focusing on affordability and reliability. While the trolling motor market shifts toward high-tech features like spot-lock and Bluetooth, Motorguide maintains loyal fans who value their straightforward, durable designs. Some anglers feel the brand needs to accelerate innovation to stay relevant, but their saltwater series proves they still understand hardcore fishermen's needs. As electric motors evolve, Motorguide's challenge will be balancing their workhorse reputation with the tech-driven demands of today's boaters.
How Motorguide Stacks Up Against Minn Kota
Motorguide holds its own against Minn Kota by offering reliable electric trolling motors with unique features that appeal to different fishing styles, though it trails in some cutting-edge technologies. While Minn Kota dominates with industry-leading trolling motors like their Ulterra series, Motorguide's Xi5 and Tour Pro models deliver competitive spot lock performance and the fishing experience anglers expect from a trusted trolling motor manufacturer.
Key Competitive Differences:
- Spot lock technology: Both offer precise anchoring (Motorguide's vs. Minn Kota's Spot-Lock)
- Deployment systems: Motorguide's stow and deploy vs. Minn Kota's lift-assist
- Price points: Motorguide often more affordable for comparable thrust
- Innovation pace: Minn Kota leads in cutting-edge fishing experience tech
- Service network: Both provide service parts as needed through extensive dealers
The Impact of Lowrance on Trolling Motor Market
Lowrance has significantly impacted the trolling motor market by introducing cutting-edge fishing experience technology through their Ghost series, pushing competitors like Motorguide to accelerate innovation. Their seamlessly connected fishing systems and industry-leading trolling motors have raised consumer expectations, forcing traditional brands to either evolve or risk losing market share to these advanced and seamlessly connected fishing platforms.
Key Market Impacts:
- Technology shift: Lowrance Ghost's spot lock and wireless control raised the bar for electric trolling systems
- Integration advantage: Lowrance® and Simrad® brands offer ultimate fishing system connectivity
- Consumer demand: Anglers now expect cutting-edge fishing experience as standard
- Competitive response: Motorguide's Tour Pro series represents direct competition to recon™ trolling motors
- Service expectations: Warranty teams must now support more complex systems
Consumer Preferences in Freshwater vs. Saltwater Motors
Anglers swear by their preferences - freshwater fans love Motorguide's Xi3 for its whisper-quiet operation in lakes, while saltwater warriors demand the bulldog-tough construction of the Tour series to survive corrosive bays.
Weekend fishermen often prioritize affordability and simplicity, opting for reliable cable-steer models, but serious offshore anglers willingly invest in saltwater-proof electronics and beefier thrust.
You'll hear heated debates at the dock about which motor handles weedy shallows best versus what stands up to punishing ocean conditions season after season. At the end of the day, smart anglers match their motor to their home waters - because nothing ruins a fishing trip faster than the wrong trolling motor giving up mid-chase.
Support for Motorguide Owners
Motorguide offers comprehensive support for owners through its official website, including product manuals, troubleshooting guides, and firmware updates. Customers can also access a network of authorized service centers for repairs and maintenance, ensuring professional care for trolling motors. For immediate assistance, Motorguide’s customer service team provides phone and email support to address technical questions or warranty claims.
Availability of Replacement Parts and Service
Don't lose sleep over parts — Motorguide keeps essential components like propellers and control boards stocked, though some older model parts might require patience and a good dealer relationship.
Their warranty teams still stand behind current products, and authorized service centers can perform everything from simple tune-ups to complex electrical repairs when needed.
While you might wait a week for that specific 10-year-old bracket to ship, most common service parts like seals and bushings remain readily available to keep you fishing. Savvy owners often order spare wear-items during offseason to avoid mid-season headaches—because nobody wants to miss the bite due to a $15 part delay.
Warranty and Customer Service Updates
Motorguide continues to stand behind their trolling motors with solid warranty coverage and responsive customer service teams ready to assist product owners. While their warranty terms haven't changed dramatically, they've made service parts as needed more accessible and streamlined the claims process for faster resolutions.
Current Warranty & Service Highlights:
- Limited warranty coverage remains competitive at 2-5 years depending on model
- Warranty teams now offer online claim filing for quicker service
- Service parts inventory expanded for popular Xi3 and Xi5 models
- Motorguide product owners get priority support through authorized dealers
- Continue to supply customers with repair options even for discontinued motors
Future Product Support Commitments
Motor Guide is thrilled to announce an exciting new chapter in future trolling motor production, proving the brand has ceased any rumors of slowing down. With strategic move supports in place, they continue developing motors that work flawlessly, like the popular Xi5 trolling motor, keeping anglers with the most advanced technology despite competition like Lowrance Ghost.
Future Support Commitments:
- Continued innovation in future trolling motor production
- Xi5 trolling motor platform receiving ongoing upgrades
- Motor that works philosophy remains core to all designs
- Although production adjustments occur, focus remains on quality
Rumors vs. Facts: Business Outlook
Let's cut through the noise—while rumors about Motorguide's future swirl, the facts tell a different story. Parent company Brunswick continues to invest in the brand, though they're strategically focusing on their most popular freshwater and saltwater models. Yes, some dealers report tighter inventory, but that reflects smarter production choices rather than decline—Motorguide isn't vanishing from boat transoms anytime soon. For anglers who value no-nonsense reliability over flashy gimmicks, this iconic brand remains a viable choice in today's competitive market.
Addressing Common Misconceptions About Closure
Let’s set the record straight — Motorguide isn’t going anywhere, despite whispers at the boat ramp or dramatic online fishing forum posts.
While they’ve streamlined some older models, their commitment to anglers remains rock-solid, with warranty teams still answering calls and dealers stocking fresh inventory.
Sure, you might notice fewer cable-steer options on shelves, but that’s evolution—not extinction—as they focus on today’s spot-lock-demanding market. So breathe easy, tighten your prop nut, and trust that your trusty Motorguide will still get support—and maybe even a high-five from fellow loyalists at the next tournament.
Mercury Marine's Stance on Motorguide's Future
Mercury Marine has made it crystal clear — Motorguide remains a vital part of their marine ecosystem, with no plans to sunset the beloved trolling motor brand.
While they're strategically integrating some back-end operations, Mercury's investment in new Motorguide R&D proves this isn't just lip service to calm nervous anglers.
You'll still see that familiar red-and-black logo at dealers, just now with better synergy across Mercury's engineering and manufacturing muscle behind it. For diehard fans worried about "corporate meddling," take heart—Mercury's letting Motorguide keep its identity while giving it the resources to compete in the tech-driven trolling motor wars.
Evidence of Ongoing Production and Development
Motorguide continues full steam ahead with active production lines and exciting new developments, silencing any whispers about the brand fading away. Recent sightings of fresh Xi5 and Tour Pro models hitting dealer floors, complete with upgraded spot-lock technology, prove this trolling motor manufacturer is very much in the game.
Proof of Continued Momentum:
- Factory fresh models spotted with current-year serial numbers at Bass Pro shops
- New patent filings for innovative stow and deploy mechanisms
- Ongoing dealer training programs for latest motor technologies
- Cutting-edge fishing experience upgrades in development per insider reports
- Service parts production ramping up to support new releases
What Should Motorguide Customers Do?
Don't panic—your Motorguide trolling motor isn't suddenly obsolete, and you've got smart options moving forward. First, verify your warranty status and register your motor if you haven't already—this unlocks full factory support. For older models, start building relationships with local authorized service centers now, before you need urgent repairs. While browsing new tech is tempting, consider waiting if your current unit still delivers dependable performance—Motorguide's proven designs often outlast trends. Most of all, keep fishing confidently knowing both factory and aftermarket solutions will be available for years to come.
Buying Considerations for New Trolling Motors
When shopping for your next trolling motor, think like a seasoned captain — match the motor's thrust to your boat's weight, because underpowered struggles ruin perfect fishing days.
Saltwater anglers should never compromise on corrosion resistance—that shiny new motor won't stay pretty without proper seals and coatings against the ocean's wrath.
Tech-savvy buyers are loving the latest spot-lock and wireless features, but remember: the fanciest gadget means nothing if the motor can't handle your home waters' toughest conditions. Always check the warranty fine print—some brands offer better long-term protection, which matters when your motor faces years of fish-chasing abuse.
Maintenance Tips for Existing Motorguide Owners
Keep your Motorguide running like a champ with simple but crucial habits — a quick freshwater rinse after every saltwater outing prevents corrosive buildup that even the toughest coatings can't forever resist.
Regularly inspect propellers for fishing line wraps and nicks, those silent killers that steal performance long before the motor quits.
Grease the shaft collar annually (don't wait for the squeak!) and store with the motor head supported to avoid control board stress cracks. When winterizing, pull the batteries but keep your receipt—that 5-minute warranty registration you skipped could cost you hundreds later.
Alternative Options if Models Become Unavailable
While Motorguide continues production, savvy anglers always keep backup plans in their tackle box—knowing alternative options ensures you're never stranded mid-season. If specific models become temporarily unavailable, authorized dealers often suggest comparable replacements or reliable refurbished units with full warranty coverage to keep you fishing.
Solid Alternatives to Consider:
- Factory certified refurbished motors with like-new performance
- Authorized dealer recommendations for comparable thrust/feature models
- Service parts inventory to repair existing units
- Warranty-covered replacements when applicable
- Upgrade opportunities to newer model years
